DOWNLOAD ~ Mavesa's Nelly Brand: Pricing to Gain Market Control by Niraj Dawar ~ eBook PDF Kindle ePub Free
eBook details
- Title: Mavesa's Nelly Brand: Pricing to Gain Market Control
- Author : Niraj Dawar
- Release Date : January 19, 2000
- Genre: Business & Personal Finance,Books,Marketing & Sales,Economics,
- Pages : * pages
- Size : 2666 KB
Description
The economy segment in the market for mayonnaise in Venezuela has become extremely competitive. Mavesa, Venezuela's largest and most professional consumer goods firm, finds its pioneer Nelly brand under assault from large players such as Kraft, and small nimble regional players such as Albeca. In this competitive scenario, Nelly's managers decide to cut price on the brand. The managers must analyze the implications of cutting price, including both the profitability impact of a pricing decision, as well as strategic competitive considerations.