Download ~ Mattel and the Toy Recalls (A) ~ by Hari Bapuji ~ Book PDF Kindle ePub Free
eBook details
- Title: Mattel and the Toy Recalls (A)
- Author : Hari Bapuji
- Release Date : January 21, 2008
- Genre: Business & Personal Finance,Books,Economics,Management & Leadership,
- Pages : * pages
- Size : 2821 KB
Description
On July 30, 2007 the senior executive team of Mattel under the leadership of Bob Eckert, chief executive officer, received reports that the surface paint on the Sarge Cars, made in China, contained lead in excess of U.S. federal regulations. It was certainly not good news for Mattel, which was about to recall 967,000 other Chinese-made children's character toys because of excess lead in the paint. Not surprisingly, the decision ahead was not only about whether to recall the Sarge Cars and other toys that might be unsafe, but also how to deal with the recall situation. The (A) case details the events leading up to the recall and highlights the difficulties a multinational enterprise faces in managing global operations. Use with Ivey case 9B08M011, Mattel and the Toy Recalls (B).